Tag: retail media
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Grocery Retail Media – A launch pad for new CPG products
Retail media networks AdobeStock_617925357 The food industry is at a crossroads. Today’s shoppers are more demanding, smarter and more aware than ever before. Digital channels…
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Amazon wants to sell its advertising to retailers. Is it a Trojan Horse?
Amazon has a 75% share of retail media ad spending, according to eMarketer. (Photo illustration from … [+] Thomas Fuller/SOPA Images/LightRocket via Getty Images) SOPA…
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Inside Amazon’s Retail Advertising Service: The Price of Privacy
Amazon’s retail ad service raises questions about data privacy, transparency and consumer consent … [+] in an increasingly interconnected ecosystem. getty Amazon’s ad business continues…