Tag: advertising
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When Google changed its advertising rules, charities paid the price
In July 2023, Google said it would no longer restrict advertisers from using trademarks belonging to other organizations. That change quickly became a headache for…
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Amazon wants to sell its advertising to retailers. Is it a Trojan Horse?
Amazon has a 75% share of retail media ad spending, according to eMarketer. (Photo illustration from … [+] Thomas Fuller/SOPA Images/LightRocket via Getty Images) SOPA…
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Inside Amazon’s Retail Advertising Service: The Price of Privacy
Amazon’s retail ad service raises questions about data privacy, transparency and consumer consent … [+] in an increasingly interconnected ecosystem. getty Amazon’s ad business continues…
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SNL’s ‘Spirit Halloween’ skit was free advertising for the pop-up shop
A former New York Rite Aid store reopened as a Halloween spirit. Photo: Bing … [+] Guan/Bloomberg © 2023 Bloomberg Finance LP Seasonal op-up retailer…