Business leaders react to California wildfires: ‘heartbreaking’

09
Jan 25

Several business leaders have reacted on social media to the wildfires raging in Southern California.

In a post Wednesday night on X, Apple CEO Tim Cook called the devastation from the Los Angeles County fires “heartbreaking.”

“Thank you to the incredible firefighters, first responders and all who help for your heroic efforts,” he wrote, adding that Apple “will donate to support victims and recovery efforts on the ground.”

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Apple CEO Tim Cook called the devastation from the Los Angeles County fires “heartbreaking.” (Reuters/Brendan McDermid/Reuters Photos)

Salesforce CEO Marc Benioff similarly said Wednesday that he was “heartbroken.”

“Having seen firsthand the devastation that high-speed winds and fire can cause, my thoughts are with all those affected,” he added. “May peace and security return to everyone in this difficult time.”

In other X posts, Benioff also encouraged people to “join the effort to support” people affected by the fires, sharing an article detailing several relief organizations.

Marc Benioff

Salesforce CEO Marc Benioff speaks during a panel session on day two of the World Economic Forum in Davos, Switzerland, on January 18, 2023. (Stefan Wermuth/Bloomberg via Getty Images/Getty Images)

Bob Iger, CEO of The Walt Disney Company, said Wednesday on Instagram that his “heart goes out to all those who have lost homes and businesses, and all whose lives have been affected, including thousands of Disney employees.”

Disney CEO Bob Iger attends the Oscar Nominees Luncheon at the Beverly Hilton in Beverly Hills, California on February 12, 2024. (Valerie Macon/AFP via Getty Images/Getty Images)

“I drove through the Pacific Palisades today and witnessed firsthand the devastation caused by the fires,” he said.

“Very sad to see the devastating impact of the Los Angeles fires,” said Thursday on X.

Amazon Disaster Relief is “preparing to send pallets of relief items from our Fire Disaster Relief Center to @RedCross and other partners to help communities and first responders,” Jassy said.

Five fires are burning in Los Angeles County as of Thursday morning.

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Three of the fires — the Palisades Fire, the Eaton Fire and the Sunset Fire — remained 0% contained, according to CalFire. The Hurst and Lidia fires, meanwhile, are 10% and 40% contained, respectively.

Firefighters fight the fire

Firefighters battle flames from the Palisades fire during a powerful wind storm in the Pacific Palisades neighborhood of Los Angeles on Wednesday. (Apu Gomes/Getty Images/Getty Images)

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Of the five, the Palisades fire has burned the most acres so far, affecting more than 17,200, according to CalFire. An early morning update on the Palisades fire reported hundreds of buildings destroyed and about 13,300 facing the threat of flames.

Firefighters battle the Palisades fire

A firefighter battles the Palisades Fire as it burns homes on the Pacific Coast Highway amid a powerful wind storm in Los Angeles on Wednesday. (Apu Gomes/Getty Images/Getty Images)

At least five people have died in the Eaton fire.

California Governor Gavin Newsom said Wednesday evening that “more than 7,500 firefighting personnel are on the ground working with local and federal partners to respond to California’s ongoing historic wildfires.”

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